WHATALOCATION is a technological pioneer in the digital analysis of human needs in the urban ecosystem.

Every brand has an individual fingerprint. This identity is shaped by the people in the stores, the urban environment, the unique characteristics of these locations, and the performance in online retail. We are the interface for understanding human needs and supporting brand performance in a targeted way from all points of view.

WHATALOCATION offers precise & intuitive solutions for individual use cases along the consumer value chain through a high level of data expertise. This is how we create a decisive performance advantage for our users.

WHATALOCATION contributes to the further development of stationary retail and creates quality of life by making human needs visible both locally and online.