Data-based and scalable market monitoring is the key to greater brand relevance for portfolio managers. Our "Portfolio Manager" software module automates this process.
Simulate the impact of closures, expansions, or even takeovers: No matter how many competitors or anchors you have in the market, Portfolio Manager makes it easy to visualize any change in market share.
The Portfolio Manager identifies white spots based on actual mobility. Real access to your catchment areas finally becomes visible.
The Portfolio Manager makes visible where in a city customers can be poached from competitors. In addition, the magnetic effect of anchor tenants and their influence on each store can be analyzed.
Internal competition can be a powerful tool in market development. With the Portfolio Manager, state-of-the-art analyses make it possible to assess the extent and develop strategies realistically.
Accurate monitoring of retail brands is essential for success. WHATALOCATION regularly scans European urban ecosystems and automatically informs about openings, closures, and relocations in retail, gastronomy, or culture.
Our team of experts supports you in all projects and helps to pick up speed, identify use cases and generate insights quickly.
