Exclusive data for countless use cases
WHATALOCATION has mapped every European country in H3 and collected a wide variety of data for retail, real estate or urban planning.
Enrich location analyses, valuation templates and investment decisions with unique data today!
Our data is produced on the established H3 Geospatial Indexing System.
Analyses are comparable for every location, as we use the same data collection method throughout Europe.
All content is updated once a quarter so that users always work with the latest findings.
Each data package can be used and combined barrier-free in any known GIS system or in our Retail OS.
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Retail density
How high is the density of properties with commercial use?
Housing density
How high is the density of properties with residential use?
Tourism density
How attractive is a location for tourists?
Accessibility
How far away is a location from public transportation?
Infrastructure
How far away is a location from a main road, side road or side street?
Age
Which age groups (5-80) make up the population?
Gender
Which genders (m/f) make up the population?
Retail Happiness
How satisfied is the population with retail, gastronomy and services?
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Purchasing power
GfK Purchasing Power is the market's recognized benchmark for determining consumption potential. It shows the regional distribution of the population's disposable income.
Assortment purchasing power
GfK Assortment Purchasing Power provides a detailed breakdown of the retail purchasing power potential for 17 main groups in the food and non-food sectors.
Centrality
Retail centrality measures the attractiveness of bricks-and-mortar retail in a region. An attractive location is characterized by being able to generate more sales than the purchasing power available locally.
Life phases
Segmentation according to the current phase of life offers the opportunity to identify changing needs in good time and actively respond to them.
Limbic GeoTypes
As a neuroscientific target group model , the Limbic® Types show which motives, desires and emotions exist in the minds of your consumers and how these are related to the actual (purchasing) behavior shown.
Regional buyers
A new green target group that - shaped by Greta and Fridays for Future demos - brings environmental awareness to people's minds. Discover the huge potential behind this target group.
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