Valora Food | WHATALOCATION

WORK TOGETHER SINCE

Beginning 2023

ACTIVE COUNTRIES

DACH, Luxembourg, Netherlands

PRODUCTS

Portfolio Manager, Sales Manager, Expansion Manager

BRANCHES

2.800+

FOCUS

Performance Insights & Monitoring, Expansion

WEBSITE

valora.com

Valora

Every day, some 15,000 employees in Valora's network are committed to bringing happiness to people on the move with a comprehensive range of food convenience products - close, fast, convenient, and fresh. Valora pursues a multi-format strategy with 13 sales formats and 2,800 outlets at high-frequency locations in Switzerland, Germany, Austria, Luxembourg, and the Netherlands.

Challenge

In highly frequented locations such as train stations, the opinion holds that the frequency quantity directly influences sales. After the COVID phase, purchasing behavior has changed dramatically, especially for food in public spaces. To remain a successful player in the market, Valora wants to shift its focus from quantity to quality while learning more about its customers.

Solution

All WHATALOCATION apps communicate seamlessly. This ensures that all available data quickly generates the necessary evaluations to provide the recommendation engine "PULSE" with insights. A nationwide success trigger analysis and detailed customer profiling quickly provided initial insights into performance and its triggers.

Customer benefits

WHATALOCATION was able to prove that it is no longer the quantity of frequency which is the key to success. Valora is able to adapt its strategy for all formats and outlets in order to continue to satisfy the needs of its customers.

A major knowledge gap has been closed and the insights gained are being applied in marketing, sales, expansion and product management.