Tains - my Asia supermarket

WORK TOGETHER SINCE

Beginning 2023

ACTIVE COUNTRIES

Germany

PRODUCTS

Sales Manager

BRANCHES

6 (August 2023)

FOCUS

sustained customer proximity

WEBSITE

my-asiamarket.com

With an extensive food assortment from all over Asia, Tains represents the revolution in Asian food retailing. With personalized customer service, the team invites customers to experience the diversity of Asia! The modern store design and the focus on fresh daily dishes create a pandalous shopping experience.

Challenge

Tains is an exceptionally data-focused grocery retailer with a version of creating the best experience for its customers every day. To realize this, it requires the centralization of data from diverse sources.

Tains wants to understand the needs of its customers to adapt to the continuous changes in their interests. As a young company, Tains seeks a resource-efficient solution that will grow with the business. The focus is on supporting the marketing and sales team.

Solution

WHATALOCATION has networked directly with the POS of each store using the Sales Manager software module and analyzes performance daily. Buying patterns are detected throughout the network, and customer profiles are created. Local patterns are also recognized by PULSE and made accessible to the marketing team.

Particular importance is attached to a high granularity of the analyses so that seasonal and cross-store anomalies are detected and hourly and local events of each weekday.

Customer benefits

The marketing team at Tains gets a 360° view of their customer's buying behavior. It can redefine digital marketing campaigns daily to play them out very specifically in the target group.

More importantly, Tains knows its customers through analytics. Not only can the communication be adjusted daily, but also the product variety. Insights about correlations allow Tains to target products in the store to improve cross-selling campaigns. Overall, Tains benefits from increased knowledge of its customers, allowing the marketing and sales team to increase the average checkout.