Liberty Woman

WORK TOGETHER SINCE

Beginning 2023

ACTIVE COUNTRIES

Germany, Austria

PRODUCTS

Sales Manager, Portfolio Manager, Expansion Manager

BRANCHES

100+

FOCUS

Expansion

WEBSITE

liberty-woman.com

More than 500 employees work for Liberty with passion and attention to detail, making it a unique fashion label. The brand's heart is the color-coordinated collections and the competent style advice. The weekly changing assortment ranges from casual-sporty over a varied city style to elegant-chic pieces.

Challenge

Despite increased challenges in the fashion industry, the Liberty Woman label has positioned itself successfully in the long term. More than 100 stores in German-speaking countries have performed very well. The company now wants to repeat this success with a targeted expansion to continue growing.

The challenge lies in identifying the factors that are responsible for local as well as cross-store success. The label wants to find locations for possible expansion that already have all the success factors - just without a Liberty Woman store.

Solution

WHATALOCATION first brought together all available data (portfolio, POS, customer loyalty program). Then, this information was enriched with third-party and WHATALOCATION data to ensure intelligent pattern recognition.

PULSE quickly figured out why the top 50% of stores were performing so well. With this knowledge, the software can identify all the neighborhoods in a country where expansion may be worthwhile.

Customer benefits

The expansion team can search specifically for available space in the Twin Areas instead of reviewing each offer manually. This scalable approach saves time and supports the evaluation of locations.

At the same time, the marketing and sales team can use the insights gained to offer their customers an even more personalized customer experience.

Thanks to WHATALOCATION, Liberty Woman knows what makes a store perform well and what local circumstances could prevent a store from succeeding.