Gymbox

WORK TOGETHER SINCE

Beginning 2023

ACTIVE COUNTRIES

PRODUCTS

Portfolio Manager, Expansion Manager

BRANCHES

24 (UK)

FOCUS

International expansion

WEBSITE

gymbox.com

Winner of "Best Fitness Brand" at the London Lifestyle Awards, Gymbox has transformed fitness in the UK capital since 2003. Building clubs in disused parking lots, old cinemas, closed banks, and underground urban caves, Gymbox has earned a reputation for creating truly unique workout experiences. With London's most extensive offering, the best trainers, top-notch equipment, and iconic playlists, the community thrives on the "anything goes" spirit. Now comes international expansion.

Challenge

Gymbox is a successful fitness brand in the UK firmly embedded in British culture. Gymbox has turned over a new leaf and is looking to expand internationally.

The challenge is that the expansion team has little knowledge of the local market. Numerous offers are available, but making a valid location assessment from a distance is difficult. In addition, Gymbox lacks an accurate picture of the competition.

Solution

WHATALOCATION's portfolio manager evaluated all relevant brands in Germany for Gymbox to form a comprehensive and complete picture of the market.

The insights gained were evaluated by PULSE and laid against the real estate offers so that location evaluations were possible under equal conditions.

Customer benefits

With just one click, Gymbox can evaluate the market of an entire city and quickly generate all the important insights.

The team was able to acquire the necessary knowledge and pick up speed in decision-making processes and selection procedures within a few hours. The best locations were identified and brought to completion. Real estate owners could be convinced of the concept.